Aaron Back is a Deputy Editor at The Wall Street Journal, where he oversees the Heard on the Street column. With a rich background in financial journalism, he has previously reported from Beijing and Hong Kong, focusing on economic trends and market analysis. His work has been featured in notable publications such as Acceleration Economy, Financial News, and Yahoo Finance.
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Aaron Back's coverage strongly leans towards finance, technology, and sales & marketing. He often cites data in his articles and provides investment analysis. If you are reaching out to him for a pitch, it would be beneficial to offer well-researched insights backed by data about stock market trends, innovative technologies impacting businesses or consumer behavior, or developments in the beverage and food industries.
Given Aaron’s emphasis on event coverage as well as investment analysis, he may appreciate pitches related to business conferences focusing on AI in business applications or community summits that explore emerging trends shaping various industries.
Considering his interest in sales & marketing themes along with financial topics like stock markets and investment analysis, providing content related to process mining or discussing how recent technological advancements impact consumer goods manufacturing could also capture his attention.
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By: Aaron Back
📧 This is an online version of our Markets A.M. newsletter, guest-written this week by Aaron Back. Get investing insights in your inbox each weekday by signing up here—it’s free. 📧 Home Depot and Lowe’s have been in a holding pattern along
📧 This is an abridged online version of our Markets A.M. newsletter. Get investing insights in your inbox each weekday by signing up here—it’s free. 📧 In May, Home Depot executives told investors that they plan to [hold the line](https://w
| America's packaged-food companies have traditionally been the kinds of stocks people turn to for protection during tough times.
📧 This is an abridged online version of our Markets A.M. newsletter. Get investing insights in your inbox each weekday by signing up here—it’s free. 📧 Jerome Powell isn’t a lame duck yet. He and his fellow Federal Reserve policy makers cou
📉 This is an online version of my Markets A.M. newsletter. Get investing insights in your inbox each weekday by signing up here—it’s free. 📧 Government shutdowns aren’t good for much beyond political point scoring. Unless, that is, you own
📉 This is an online version of the Markets A.M. newsletter. Campbell's has had a rough run lately, including some unfortunate headlines over Thanksgiving. Today the company will update the world on its business with a quarterly report and deserves a fair hearing from investors and the public.
Interest rates are rising, but concerns over the country's debt are exaggerated. Japan was a global bright spot in 2025.
Japan was a global bright spot in 2025. Despite much hand-wringing over its debt burden, it is likely to remain so in 2026.The county is firmly in
By: Aaron Back
Plus, why Nvidia is underappreciated and secrets revealed in SpaceX’s IPO filing
