Aaron Back

Deputy Editor

Preston's Summary

Aaron Back is a Deputy Editor at The Wall Street Journal, focusing on the Heard on the Street column. With a rich background in finance, commodities, and banking, he covers topics such as commodities markets, commodity trading, and the banking sector. Aaron's insights and analyses have been featured in Acceleration Economy, Financial News, Yahoo Finance, LiveMint, and various publications of The Wall Street Journal.

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Geo Focus

United States (National)

Coverage Attributes:

Beta
Informative: 40 %
Opinion: 22 %
Data Driven: 18 %
Reviews: 7 %
Promotional: 3 %

Themes Covered:

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Most Recent Topics:

  • Commodities Markets
  • Commodity Trading
  • Banks

Pitching Insights

Aaron Back's coverage strongly leans towards finance, technology, and sales & marketing. He often cites data in his articles and provides investment analysis. If you are reaching out to him for a pitch, it would be beneficial to offer well-researched insights backed by data about stock market trends, innovative technologies impacting businesses or consumer behavior, or developments in the beverage and food industries.

Given Aaron’s emphasis on event coverage as well as investment analysis, he may appreciate pitches related to business conferences focusing on AI in business applications or community summits that explore emerging trends shaping various industries.

Considering his interest in sales & marketing themes along with financial topics like stock markets and investment analysis, providing content related to process mining or discussing how recent technological advancements impact consumer goods manufacturing could also capture his attention.

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