Aaron Back

Deputy Editor, Heard on the Street

Preston's Summary

Aaron Back is the Deputy Editor of The Wall Street Journal's Heard on the Street column. With a background in financial journalism, Aaron's articles focus on analyzing and providing insights into the world of business and finance. He has also contributed to other publications such as Yahoo Finance, LiveMint, and Financial News.

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Geo Focus

International

Coverage Attributes:

Beta
Cites Data: 35 %
Investment Analysis: 28 %
Event Coverage: 11 %
Press Release: 8 %
Expert Commentary: 5 %

Themes Covered:

Most Recent Topics:

  • Stock Market
  • Investment
  • Business Trends
  • Consumer Goods
  • Technology
  • Community Summit

Pitching Insights

Aaron Back's coverage strongly leans towards finance, technology, and sales & marketing. He often cites data in his articles and provides investment analysis. If you are reaching out to him for a pitch, it would be beneficial to offer well-researched insights backed by data about stock market trends, innovative technologies impacting businesses or consumer behavior, or developments in the beverage and food industries.

Given Aaron’s emphasis on event coverage as well as investment analysis, he may appreciate pitches related to business conferences focusing on AI in business applications or community summits that explore emerging trends shaping various industries.

Considering his interest in sales & marketing themes along with financial topics like stock markets and investment analysis, providing content related to process mining or discussing how recent technological advancements impact consumer goods manufacturing could also capture his attention.

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