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Aaron Back
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Aaron Back

Deputy Editor

AS SEEN ON
The Wall Street Journal

Preston's Summary

Aaron Back is a Deputy Editor at The Wall Street Journal, where he oversees the Heard on the Street column. With a rich background in financial journalism, he has previously reported from Beijing and Hong Kong, focusing on economic trends and market analysis. His work has been featured in notable publications such as Acceleration Economy, Financial News, and Yahoo Finance.

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Geo Focus

United States (National)

Coverage Attributes:

Beta
Informative: 40 %
Opinion: 22 %
Data Driven: 18 %
Reviews: 7 %
Promotional: 3 %

Themes Covered:

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Most Recent Topics:

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Pitching Insights

Aaron Back's coverage strongly leans towards finance, technology, and sales & marketing. He often cites data in his articles and provides investment analysis. If you are reaching out to him for a pitch, it would be beneficial to offer well-researched insights backed by data about stock market trends, innovative technologies impacting businesses or consumer behavior, or developments in the beverage and food industries.

Given Aaron’s emphasis on event coverage as well as investment analysis, he may appreciate pitches related to business conferences focusing on AI in business applications or community summits that explore emerging trends shaping various industries.

Considering his interest in sales & marketing themes along with financial topics like stock markets and investment analysis, providing content related to process mining or discussing how recent technological advancements impact consumer goods manufacturing could also capture his attention.

This information evolves through artificial intelligence and human feedback. Improve this profile .

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Articles

The Wall Street Journal

Shutdowns: A Golden Age for Uncertainty

Shutdowns: A Golden Age for Uncertainty

By: Aaron Back

📉 This is an online version of my Markets A.M. newsletter. Get investing insights in your inbox each weekday by signing up here—it’s free. 📧 Government shutdowns aren’t good for much beyond political point scoring. Unless, that is, you own

Yahoo Finance

Markets A.M. | A Cheap Stock in an Expensive Market

Markets A.M. | A Cheap Stock in an Expensive Market

By: Aaron Back

📉 This is an online version of the Markets A.M. newsletter. Campbell's has had a rough run lately, including some unfortunate headlines over Thanksgiving. Today the company will update the world on its business with a quarterly report and deserves a fair hearing from investors and the public.

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