Adam Shaw

Change is merely more than just a new name. It is a transformation, a promise and a bold step into the future. With the unveiling of SMBC Indonesia, formerly known as BTPN, the brand embarks on a new chapter redefining what it means to be a modern financial institution. To mark this transition, Ogilvy Indonesia and Seven Sunday Films collaborated with the brand to craft a commercial that captures the essence of progress, innovation and inclusivity. More than an announcement, this film is a statement of intent, showcasing SMBC Indonesia’s mission is to support all Indonesians, from entrepreneurs and businesses to everyday individuals striving for a brighter future.

This Lunar New Year, the Hong Kong Tourism Board (HKTB) will present, in collaboration with Grey Hong Kong, the ‘Endless Joy’ float, a stunning celebration of the city’s unique blend of tradition and modernity. The float captures the festive spirit of the Year of the Snake, symbolizing interconnected blessings and prosperity for all.

VIRTUE Asia has elevated Lesley John to the role of CEO, as part of a strategic restructure that enables VIRTUE Asia to accelerate growth across the region.

In anticipation of the continued rising impact of AI in marketing, The One Club for Creativity has added a new Creative Use of Artificial Intelligence discipline to The One Show 2025. The new discipline celebrates the partnership between human creativity and this emerging technology in the evolution of creative work and process.

The Marketing Society has announced key leadership updates within its Singapore hub as the organisation continues to strengthen its commitment to empower marketers to thrive and lead, raising marketing’s positive impact across the Asia-Pacific region.

FleishmanHillard has hired Atiwat Krisintu as general manager of its Bangkok office, replacing the retiring founding general manager Sophis Kasemsahasin after a career of over 25 years in communications.

Thanannop Poonkhlai has been promoted to CEO and Co-Founder of the Anew Advertising Group. Previously serving as the Chief Creative Officer (CCO) and Co-Founder, he has led the company to generate revenue of 96 million baht in their inaugural year. Furthermore, this year’s forecast for the group’s revenue for the first six months is 126 million baht.

Lee Kum Kee is launching a global brand campaign, the first in its 137-year history, aiming to connect with its increasingly global customer base and appeal to new customers alike. The maker of Asian sauces and seasonings is partnering with DDB Group Hong Kong, to promote its brand on a global stage

The Department of Homeland Security is expanding its ability to quickly deport illegal immigrants who have recently arrived at the border, overturning a Biden-era tweak.

Nearly two dozen states are suing the Trump administration over President Donald Trump's executive order seeking to end birthright citizenship for