Adam Stern

is open to having further discussions with McLaren Racing about moving from primary partner to title sponsor of the team, but only if the move can create clear value for the company's consumers, according to CMO Raja Rajamannar.

Apple CEO Tim Cook was in Abu Dhabi over the weekend and posted about Sunday's F1 season finale there, as the company's films division wrapped up shooting around the racing property's real-life grand prix.

Aston Martin Aramco F1 Team aims to quadruple its licensing revenue in the next two years and says that part of its business is now profitable after it was losing money as recently as 2020.

NASCAR plans to have a decidedly driver-centric marketing focus in 2025, as the series starts an incentive program that will pay drivers anywhere

The influence of the institutional investments in sports was undeniable in 2024. Across multiple leagues and nearly two dozen teams, these investments provided an infusion of cash into sports that has been building for years and became a tidal wave this year. It propelled The Private Equity Investor to the top of SBJ’s Most Influential People in Sports Business list for 2024.

While TV ratings growth in America remained elusive for Formula 1 in 2024, several other positive developments for the global racing series have largely left the sports business and Wall Street feeling good.

NASCAR is debating whether to start rotating the championship race to different markets in the coming years, and the venues being considered would

Two of 23XI Racing and Front Row Motorsports’ sponsors expressed concern about their status amid their antitrust lawsuit against NASCAR, a factor that the judge said he took into account to grant the teams a preliminary injunction Wednesday.

NASCAR COO Steve O'Donnell is not commenting on whether 2025 will be the last year of the Chicago street race, or whether the series will eventually