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Adrienne So
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Adrienne So

Senior Associate Editor

AS SEEN ON
WIRED

Preston's Summary

Adrienne So is a Senior Associate Editor in the Gadget Lab at WIRED, where she covers consumer technology, outdoor gear, and lifestyle products. Her writing has also appeared in GQ Magazine and WIRED Japan. Adrienne's areas of focus include products for the home, family, and active lifestyles, as well as the latest trends in consumer electronics and e-commerce.

Preston is the artificial intelligence that powers the Intelligent Relations PR platform. Meet Preston

Geo Focus

United States (National)

Coverage Attributes:

Beta
Promotional Deal: 33 %
Review: 27 %
Gift Guides: 15 %
Press Release: 6 %
How To Guide: 4 %

Themes Covered:

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Most Recent Topics:

  • Consumer Electronics
  • Wearables
  • Apparel Design
  • Fitness
  • Wellness Programs
  • Luxury Goods

Pitching Insights

Adrienne's coverage heavily focuses on promotional deals, reviews, and gift guides within the house & home, tech, and lifestyle categories. If you have a new product or service in these areas that you want to promote or get reviewed, she may be interested.

She frequently covers topics such as technology, wearable technology, fitness, outdoor gear and parenting. Therefore if you have a unique angle related to any of these topics that aligns with her focus on promoting products or providing reviews/gift guides then it would likely be of interest to her.

As Adrienne does not specify a geographic focus for her articles so pitches should cater to an international audience.

This information evolves through artificial intelligence and human feedback. Improve this profile .

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