With the gaming industry set to grow further in 2024, we explore how brands can capitalize on engaged audiences by aligning their interests with the interests of players to enhance the gaming experience.
Aimee Pearcy is a Digital Culture Fellow who writes for various publications including Business Insider, Business Insider Nederland, and Yahoo News UK. With a focus on digital culture and lifestyle, Aimee's articles cover a range of topics including social media trends, career changes, generational dynamics, and personal stories of transformation. Her work has also been featured in Insider, Quartz, The Drum, Refinery29, Inc., The Big Issue, Stylist, and Yahoo Finance Canada.