By: Aimee Pearcy
As Gen Zers make up more and more of the workforce, some of their habits have suggested there could be an intergenerational culture clash in the office.
Aimee Pearcy is a Digital Culture Fellow who writes for various publications including Business Insider, Business Insider Nederland, and Yahoo News UK. With a focus on digital culture and lifestyle, Aimee's articles cover a range of topics including social media trends, career changes, generational dynamics, and personal stories of transformation. Her work has also been featured in Insider, Quartz, The Drum, Refinery29, Inc., The Big Issue, Stylist, and Yahoo Finance Canada.
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Aimee's coverage primarily focuses on entertainment news, culture & society, and family & relationships. She often includes expert commentary and cites data in her articles.
Given the diverse range of topics covered by Aimee, she is likely to be receptive to experts who can provide insightful commentary on various aspects of modern life, including career changes, online hate, social media dynamics, generational differences or parenting challenges.
Her articles also frequently cite data indicating a preference for evidence-based insights. When pitching to Aimee Pearcy it would be advantageous to offer expertise backed up with relevant statistics or research findings related to the topics she covers.
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