By: Aimee Pearcy, Tom Watts
AI is transforming media - Rob Blake, MD UK & DACH at Channel Factory, explains how the advertising-solutions provider is delivering smarter


Aimee Pearcy is a freelance journalist at various esteemed publications. She specializes in technology and digital culture, often exploring themes related to internet culture, influencers, and generational trends. Aimee's work has been featured in The Guardian, Slate, Quartz, Refinery29, Stylist Magazine, and The Drum, among others.
Preston is the artificial intelligence that powers the Intelligent Relations PR platform. Meet Preston
United States (National)


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Aimee's coverage primarily focuses on entertainment news, culture & society, and family & relationships. She often includes expert commentary and cites data in her articles.
Given the diverse range of topics covered by Aimee, she is likely to be receptive to experts who can provide insightful commentary on various aspects of modern life, including career changes, online hate, social media dynamics, generational differences or parenting challenges.
Her articles also frequently cite data indicating a preference for evidence-based insights. When pitching to Aimee Pearcy it would be advantageous to offer expertise backed up with relevant statistics or research findings related to the topics she covers.
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