Akbar Merchant is an Assistant Editor for Autocar Professional and Autocar India, with a focus on the multinational automotive industry, particularly in India. With a passion for automobiles, Akbar covers a wide range of topics including new vehicle launches, industry updates, and exclusive interviews with key industry players.
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Akbar's coverage predominantly focuses on automobiles, car models, production, and sales. His inclination towards press releases indicates a preference for official announcements from automotive companies.
For effective outreach to Akbar Merchant, consider providing exclusive access to upcoming car launches or insider information about the latest trends in the automotive industry. Press releases and official statements could also be of interest to him.
As his geographic focus is not specified, pitches should encompass global automotive news as well as developments specific to India unless otherwise indicated.
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By: Akbar Merchant
The Toyota Innova Hycross has been a popular choice not just for private buyers but also for fleet owners.
Toyota India will announce prices for the new, ninth-generation Camry on December 11.
Toyota Innova Crysta rivals MPVs like the Kia Carens, Maruti XL6 and Maruti Ertiga. Tap to know more on Toyota Innova Crysta wait times and delivery details.
Lotus Super Hybrid tech in the works Lotus Group CEO Feng Qingfeng said that as part of its hybrid powertrain strategy, Lotus will develop a 'Super Hybrid' technology.
Jaguar has released the first teaser of its upcoming concept car, slated for a world premiere on December 2.
By: Akbar Merchant
Jaguar J Pace would have been positioned against the Range Rover and Mercedes GLS; Tap here for more details.
Kia EV9 GT gets dual motor setup with more than 500hp power. Tap for more.
Toyota Innova Hycross completes two years on sale in India; is sold alongside Innova Crysta. Tap for Toyota Innova Hycross sales in India.
The 11th Mercedes-Benz Classic Car Rally (MBCCR) will take place on November 24, in Mumbai.
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