Akbar Merchant is an Assistant Editor at Autocar Professional. He specializes in automotive journalism, covering a wide range of topics including cars, trucks, motorcycles, and electric vehicles, with a particular focus on transportation and mobility. Akbar's work has been featured in notable publications such as Autocar India, Financial Express (India), and MSN.
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India (National)
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Akbar's coverage predominantly focuses on automobiles, car models, production, and sales. His inclination towards press releases indicates a preference for official announcements from automotive companies.
For effective outreach to Akbar Merchant, consider providing exclusive access to upcoming car launches or insider information about the latest trends in the automotive industry. Press releases and official statements could also be of interest to him.
As his geographic focus is not specified, pitches should encompass global automotive news as well as developments specific to India unless otherwise indicated.
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Hero's domestic dispatches decline 4.2%, while Honda grows 21%; Royal Enfield crosses the one lakh domestic sales milestone.
Exports to the region continue through the Cape of Good Hope, helping the brand post its best-ever first-quarter overseas shipments.
Strong CNG demand, rising fuel prices and a shift away from diesel help the SUV emerge as Maruti's next volume driver.
Company says wider E85 availability and policy support are key to unlocking the next phase of ethanol-powered mobility.
Charging rollout to mirror EV adoption, with Maharashtra and southern states leading demand and infrastructure deployment.
By: Akbar Merchant
Services to Salalah and Kuwait resume in phases after suspension during the Iran-Israel conflict; frequencies to be ramped up over the coming days.
Battery subscription model lowers the SUV's starting price to ₹10.99 lakh as the carmaker looks to revive EV sales amid intensifying competition.
By: Akbar Merchant
India's airport capacity build-out gathers pace, but rising capex, airline stress and regulatory delays could test financial sustainability, according to Brickwork Ratings.
Updated hatchback gets fewer variants, revised pricing and cash benefits as small-car demand gathers pace.
By: Akbar Merchant
In an exclusive interview, Greaves Cotton MD & CEO Parag Satpute breaks down the company's 18% revenue surge to ₹3,437 crore in FY26.
