Each of the three artists featured here had their greatest popularity during the golden age of MTV, but each felt the need to go against the grain. All three would make videos for some of their songs, but they weren't happy about it. Instead of completely surrendering to the status quo, each used at least one of their promotional videos to take shots at the popular medium. As it turned out, biting the hand that was feeding the music industry wound up helping all three of these three artists commercially.
Al Melchior is a contributor to Bandcamp Daily and writes for American Songwriter. His articles focus on dissecting the meaning behind popular songs, exploring the influence of artists on music history, and highlighting notable moments in music culture. His work has also been featured in The Athletic.