By: Alastair Walker
Trust is a very hard won thing in business and for insurers it always comes down to claims. How are they handled, was the decision making process seen as being fair, offers of settlement what was expected and so on. Those who cheapskate out on write off values for example risk long term reputational damage. Thanks to the internet, it’s hard to keep that feedback from getting out so the best strategy is transparency and honest valuations when it comes to cover – and claims.