Speaking about its much-publicised rebrand, JLR said it made the move as it plans to no longer be seen as "your dad's car".
Alec Peachey is a journalist for Transport + Energy, focusing on the intersection of transportation and energy. With a keen interest in sustainable solutions and advancements in the industry, Alec covers topics such as electric vehicles, charging infrastructure, renewable energy in transportation, and the transition to a decarbonized future.