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Alex Derosier
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Alex Derosier

News Reporter

AS SEEN ON
St. Paul Pioneer Press, Winona Daily News, SAMMY A. CAVES, D.M.D., P.C., Derrick Publishing Co, Killeen Daily Herald

Preston's Summary

Alex Derosier is a Capitol Correspondent and Minnesota Reporter, focusing on local news in St. Paul and the state of Minnesota. With experience writing for various news outlets, including Yahoo News and the St. Paul Pioneer Press, Alex covers a wide range of topics, including politics, education, and community events.

Preston is the artificial intelligence that powers the Intelligent Relations PR platform. Meet Preston

Geo Focus

St. Paul, United States (Local)

Coverage Attributes:

Beta
Government Announcement: 48 %
Legal Policy Regulation: 30 %
Breaking News: 5 %
Evolving Stories: 4 %
Event Coverage: 3 %

Themes Covered:

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Most Recent Topics:

  • Elections
  • Government
  • Politics
  • Public Policy
  • Security Policy
  • Tech Policy
  • United States

Pitching Insights

Alex Derosier's coverage primarily focuses on local government announcements and legal policy regulations, particularly related to Minnesota politics, education, crime & public safety. Given this focus, she would likely be interested in receiving pitches from individuals with expertise or involvement in these areas.

For example:
- Government officials or experts involved in the development of policies affecting education and public safety.
- Local community leaders who can provide insights into political developments within Minnesota.
- Legal professionals specializing in state-level regulations and their impact on various sectors such as education and public safety.

Remember that Alex's geographic focus is local (United States, Minnesota, St Paul), so any pitches should align with this specific area of interest.

This information evolves through artificial intelligence and human feedback. Improve this profile .

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Articles

St. Paul Pioneer Press

SUBSCRIBER ONLY Entertainment | What's with those Kris Lindahl billboards around the Twin Cities … without Kris Lindahl? Locally famous real estate billboards parodied in national ad campaign for new Call of Duty video game If you've been driving around the Twin Cities recently or tuned into football games on TV last weekend, you may have done a double-take at an oddly familiar ad. But the man extending his arms isn't Kris Lindahl, the local Realtor known for his notorious “Guaranteed Cash Offer On Your Home” billboards that have proliferated by the hundreds around the Twin Cities in recent years. Instead, it's a bearded, suited man with long hair known as “The Replacer,” a sort of mascot for the Call of Duty Black Ops videogame franchise, which released its sixth installment last Friday. The character, who was first introduced in 2013, steps into people's lives to “replace” them so they can forget their responsibilities and play video games. Interestingly enough, the Replacer is played by Swedish actor Peter Stormare, who appeared in the Minnesota-centered 1996 Coen Brothers film “Fargo” as stoic psychopath Gaear Grimsrud. For anyone who might not remember, that's the guy who gets caught feeding Steve Buscemi's character into a wood chipper. Activision approached Lindahl As part of its international marketing campaign, videogame developer Activision, which is owned by Microsoft, approached Lindahl more than a week ago about using his branding to advertise the game in the Twin Cities. Lindahl said he gladly got on board. “I thought this was a brilliant branding and marketing strategy on their end,” he said, explaining that Activision was searching for “icons” they could replace in their marketing campaign. Besides local figures like Lindahl, internationally famous people like singer The Weekend have been “replaced.” “It has created a massive amount of exposure for our brand,” said Lindahl, noting his real estate business has already seen a boost from social media following the release of more ads online. He said he's heard the strategy described as “local icon takeover.” National brands have used similar strategies before. In 2016, Taco Bell ran an ad featuring Minneapolis TV pitchman and comedian Fancy Ray McCloney , who is known for his energetic and flamboyant performances in spots for local businesses. It was part of a national campaign recruiting zany local TV personalities, City Pages reported at the time. Local takeover Lindahl isn't the only local icon who has been “replaced” for the new Call of Duty game. An ad released a few weeks ago has The Replacer stand in for a courtside interview in place of Timberwolves shooting guard Anthony Edwards. Lindahl said the idea to use his ads in game marketing originated from someone with Activision in Minnesota. The game developer has offices in Eden Prairie, home to the company's quality assurance division, and Minnesota employees worked on Call of Duty Black Ops 6 , according to an industry publication report. Billboards featuring Lindahl's advertisement style started appearing around the Twin Cities last Friday, the release date for the game, and have ramped up since. Besides the billboards, there are social media posts and a silent 30-second TV ad, where The Replacer's arms slowly begin to stretch toward either side of the screen. That spot, which is a parody of Lindahl's local Superbowl ad from earlier this year, ran during Sunday NFL broadcasts and CBS's 60 Minutes. Lindahl didn't say if he was a gamer, but he said he's got something in the works with Activision on the videogame live-streaming platform Twitch. “We got several steps down the way that make this way bigger,” he said. Originally Published: October 30, 2024 at 8:22 AM CDT

SUBSCRIBER ONLY Entertainment | What's with those Kris Lindahl billboards around the Twin Cities … without Kris Lindahl? Locally famous real estate billboards parodied in national ad campaign for new Call of Duty video game If you've been driving around the Twin Cities recently or tuned into football games on TV last weekend, you may have done a double-take at an oddly familiar ad. But the man extending his arms isn't Kris Lindahl, the local Realtor known for his notorious “Guaranteed Cash Offer On Your Home” billboards that have proliferated by the hundreds around the Twin Cities in recent years. Instead, it's a bearded, suited man with long hair known as “The Replacer,” a sort of mascot for the Call of Duty Black Ops videogame franchise, which released its sixth installment last Friday. The character, who was first introduced in 2013, steps into people's lives to “replace” them so they can forget their responsibilities and play video games. Interestingly enough, the Replacer is played by Swedish actor Peter Stormare, who appeared in the Minnesota-centered 1996 Coen Brothers film “Fargo” as stoic psychopath Gaear Grimsrud. For anyone who might not remember, that's the guy who gets caught feeding Steve Buscemi's character into a wood chipper. Activision approached Lindahl As part of its international marketing campaign, videogame developer Activision, which is owned by Microsoft, approached Lindahl more than a week ago about using his branding to advertise the game in the Twin Cities. Lindahl said he gladly got on board. “I thought this was a brilliant branding and marketing strategy on their end,” he said, explaining that Activision was searching for “icons” they could replace in their marketing campaign. Besides local figures like Lindahl, internationally famous people like singer The Weekend have been “replaced.” “It has created a massive amount of exposure for our brand,” said Lindahl, noting his real estate business has already seen a boost from social media following the release of more ads online. He said he's heard the strategy described as “local icon takeover.” National brands have used similar strategies before. In 2016, Taco Bell ran an ad featuring Minneapolis TV pitchman and comedian Fancy Ray McCloney , who is known for his energetic and flamboyant performances in spots for local businesses. It was part of a national campaign recruiting zany local TV personalities, City Pages reported at the time. Local takeover Lindahl isn't the only local icon who has been “replaced” for the new Call of Duty game. An ad released a few weeks ago has The Replacer stand in for a courtside interview in place of Timberwolves shooting guard Anthony Edwards. Lindahl said the idea to use his ads in game marketing originated from someone with Activision in Minnesota. The game developer has offices in Eden Prairie, home to the company's quality assurance division, and Minnesota employees worked on Call of Duty Black Ops 6 , according to an industry publication report. Billboards featuring Lindahl's advertisement style started appearing around the Twin Cities last Friday, the release date for the game, and have ramped up since. Besides the billboards, there are social media posts and a silent 30-second TV ad, where The Replacer's arms slowly begin to stretch toward either side of the screen. That spot, which is a parody of Lindahl's local Superbowl ad from earlier this year, ran during Sunday NFL broadcasts and CBS's 60 Minutes. Lindahl didn't say if he was a gamer, but he said he's got something in the works with Activision on the videogame live-streaming platform Twitch. “We got several steps down the way that make this way bigger,” he said. Originally Published: October 30, 2024 at 8:22 AM CDT

By: Alex Derosier

“Guaranteed Black Ops in your home,” read billboards and silent TV ads showing a man with his arms spread wide in a pose familiar to almost anyone who lives in Minnesota.

St. Paul Pioneer Press

SUBSCRIBER ONLY Elections | Incumbent Minnesota Supreme Court justices hold early leads over challengers Loading your audio article Two incumbent justices seeking reelection to the Minnesota Supreme Court held early leads late Tuesday night. The third incumbent on the ballot did not face a challenger. Chief Justice Natalie Hudson had nearly 66% of the vote around 10:30 p.m. Tuesday, while Stephen Emery, had around 34%. A little more than a third of precincts across the state had reported results at tha . . .

SUBSCRIBER ONLY Elections | Incumbent Minnesota Supreme Court justices hold early leads over challengers Loading your audio article Two incumbent justices seeking reelection to the Minnesota Supreme Court held early leads late Tuesday night. The third incumbent on the ballot did not face a challenger. Chief Justice Natalie Hudson had nearly 66% of the vote around 10:30 p.m. Tuesday, while Stephen Emery, had around 34%. A little more than a third of precincts across the state had reported results at tha . . .

By: Alex Derosier

St. Paul Pioneer Press

SUBSCRIBER ONLY Elections | DFL holds on to Minnesota Senate, counts in House races continue late Tuesday It still wasn't clear late Tuesday night whether the Democratic-Farmer-Labor Party had maintained control of Minnesota state government as vote counting for some races for the state House of Representatives continued. The Associated Press n . . .

SUBSCRIBER ONLY Elections | DFL holds on to Minnesota Senate, counts in House races continue late Tuesday It still wasn't clear late Tuesday night whether the Democratic-Farmer-Labor Party had maintained control of Minnesota state government as vote counting for some races for the state House of Representatives continued. The Associated Press n . . .

By: Alex Derosier

However, early results showed the DFL managed to keep its one-seat majority in the Senate by winning a special election in District 45.

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