Alice Jeffery is a Shopping Editor for Broadsheet Media, focusing on multinational fashion and lifestyle trends, with a particular emphasis on the Australian market, specifically Melbourne. Her work has also been featured in Domain, showcasing her expertise in curating and highlighting the latest in fashion, beauty, and lifestyle products.
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Australia (National)
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Alice Jeffery's coverage largely focuses on fashion, shopping, summer trends, and beauty. Her articles include seasonal promotional deals and gift guides. To effectively reach out to her, consider offering insights into upcoming fashion trends or new beauty products for the season.
Pitching relevant products for seasonal promotions or exclusive deals might be appealing to Alice given her focus on promotional content in her articles. Furthermore, providing expert commentary on emerging house & home trends may also capture her attention as it aligns with some of the topics she covers.
Considering the prominence of "Seasonal" attributes in Alice's coverage, sharing information about new collections or limited-time offers could make your pitch more compelling to her.
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By: Alice Jeffery
Melbourne Fashion Week might be over, but summer event season is just getting started – and there are a few looks from the runway you can nail IRL, too. In partnership with T2 Iced Tea, we chat to Kaydee Kyle-Taylor – head of make-up at M/FW – for the lowdown on how to master trending looks.
The lowdown on ingestible beauty You are what you eat—or so the saying goes. And while we can all strive to get our five serves of veg and
From engagement party to honeymoon, now is the time to collect pieces for your trousseau that are worth celebrating.
L-R: Lee Mathews, Oroton, Sir The Label, St Agni and Faithfull The Brand · Photo: Images supllied
By: Alice Jeffery
Who doesn't love a little lace? There's something about getting dressed up for a date night that adds to the element of romance for the evening.
By: Alice Jeffery
Calling all Pilates princesses We're the first to admit, there's nothing quite like the endorphins hit from a reformer Pilates class at your
By: Hilary Walker
Every engagement and wedding ring tells a love story. Cushla Whiting and Nicholas Hawker make some of those stories happen working side-by-side on her eponymous jewellery label. And the life they’ve crafted together is a bit of a gem.
Cushla Whiting and Nicholas Hawker first crossed paths at a mutual friend's wedding in California in 2016. Both were from Melbourne but he lived in Canada at the time.
By: Alice Jeffery
Prepare to be seduced at the fashion designer’s first retail space, furnished with his personal artworks and homewares, with his distinct digital print styles hanging on a couple of humble metal racks.
By: Alice Jeffery
They'll treasure these presents all year long Christmas is getting closer with every sleep.
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