| These strategies, backed by behavioral finance, can help you find presents that your loved ones will truly enjoy. - BY ALICIA ADAMCZYK
Alicia Adamczyk is a senior writer at Fortune, where she focuses on money, investing, and retirement. Her work also contributes to The Broadsheet, Fortune’s daily newsletter highlighting influential women. Previously, Alicia reported for CNBC, MONEY Magazine, and Lifehacker, and her insights have been featured in various outlets including The Washington Post and Yahoo Finance.

















