| These strategies, backed by behavioral finance, can help you find presents that your loved ones will truly enjoy. - BY ALICIA ADAMCZYK
Alicia Adamczyk is a senior writer at Fortune Magazine. Based in New York City, she covers topics related to money, investing, and retirement, while also contributing to The Broadsheet, Fortune’s daily newsletter focused on powerful women. Alicia has previously been featured in notable outlets such as CNBC, NBC, and The Washington Post, showcasing her expertise in financial journalism.

















