JSW Group’s automotive business is preparing to open a clutch of company-owned showrooms in India ahead of its first vehicle launch later this year, a bid by the conglomerate to to firmly establish the new brand, according to people familiar with the matter.
Alisha Sachdev is an India Auto Reporter at various esteemed publications. She specializes in retail, e-commerce, and the automotive sector, with a particular focus on industrial vehicles. Alisha's insights and analyses have been featured in notable outlets such as Marcellus Investment Managers, VCCircle, Hindustan Times, and Bloomberg News, among others.











