The executive used Google's Performance Max, Smart Bidding, and Gemini. The CMO found these AI services sometimes disrupted strategies or performed no better than humans.
Alistair Barr is a global tech editor and writer for Business Insider. With a focus on technology and business, Alistair covers a wide range of topics including AI, electric vehicles, and the tech industry's biggest players. His articles provide insight and analysis into the latest developments and trends shaping the world of technology.