Allyson Payer is a senior editor at Who What Wear. With a strong focus on beauty and fashion, she covers a range of topics including style, luxury lifestyle, and retail trends. Allyson's work has been featured in Who What Wear UK, Marie Claire, and other notable publications.
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Allyson Payer's articles mainly focus on fashion, beauty, and celebrity style. Her coverage heavily features promotional deals, seasonal content, reviews, and gift guides. To effectively reach out to her for potential collaboration or pitching ideas, consider providing insights into upcoming fashion trends or new products that align with her focus on wardrobe essentials and winter trends.
Since Allyson frequently promotes specific products through gift guides and seasonal content, offering exclusive access to new collections or limited-time promotions could capture her interest.
Given the emphasis on online shopping in her coverage attributes, pitches related to e-commerce platforms or digital marketing strategies tailored for fashion brands may be well received by Allyson.
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By: Allyson Payer
I think we can all agree that Mondays are rough, but waking up to an email about a surprise Shopbop sale makes them significantly sweeter.
By: Allyson Payer
I don't know about you, but I'm on a constant hunt to figure out the type of pants I need in my wardrobe.
As someone who wears black leggings every single time I go for a workout, I can attest that it gets kind of boring.
By: Allyson Payer
Something that I've noticed is whether or not they're "trendy" during a particular season, celebrities love platform shoes . This is especially true
By: Allyson Payer
I'm not sure that any other celebrity is as synonymous with ballet flats as Alexa Chung is.
By: Allyson Payer
Need some chic flat-shoe outfit ideas? Click for nine great ones and to shop the flat shoe trend your wardrobe needs.
By: Allyson Payer
For something so polarizing, it's a bit surprising to me that pleated pants are so popular these days.
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