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Allyson Payer
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Allyson Payer

Senior Editor

AS SEEN ON
Who What Wear, Newswav

Preston's Summary

Allyson Payer is a senior editor at Who What Wear. With a strong focus on beauty and fashion, she covers a wide range of topics including apparel, retail, and e-commerce, drawing on her extensive experience in both the fashion and entertainment industries. Allyson's work has been featured in prominent publications such as Who What Wear UK, Marie Claire, and Newswav.

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Geo Focus

United States (National)

Coverage Attributes:

Beta
Seasonal: 41 %
Promotional Deal: 40 %
Review: 7 %
Gift Guides: 3 %
Event Coverage: 2 %

Themes Covered:

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Most Recent Topics:

  • Fashion Industry
  • Apparel Design
  • Luxury Goods

Pitching Insights

Allyson Payer's articles mainly focus on fashion, beauty, and celebrity style. Her coverage heavily features promotional deals, seasonal content, reviews, and gift guides. To effectively reach out to her for potential collaboration or pitching ideas, consider providing insights into upcoming fashion trends or new products that align with her focus on wardrobe essentials and winter trends.

Since Allyson frequently promotes specific products through gift guides and seasonal content, offering exclusive access to new collections or limited-time promotions could capture her interest.

Given the emphasis on online shopping in her coverage attributes, pitches related to e-commerce platforms or digital marketing strategies tailored for fashion brands may be well received by Allyson.

This information evolves through artificial intelligence and human feedback. Improve this profile .

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