Alyssa Lapid

Fashion Writer

AS SEEN ON

Preston's Summary

Alyssa Lapid is a fashion writer with a multicultural background, having roots in both the Philippines and the United States. With a degree from Columbia Journalism School, Alyssa has contributed to various publications including Vogue Philippines, Brides, HelloGiggles, Architectural Digest, The Wall Street Journal, and Self Magazine. Currently, she works as a style writer for Bustle and her work has also been featured in POPSUGAR.

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Geo Focus

Coverage Attributes:

Beta
Event Coverage: 65 %
Promotional Deal: 14 %
Seasonal: 7 %
Exclusive: 3 %
Profile Feature: 1 %

Themes Covered:

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Most Recent Topics:

  • Fashion Industry
  • Apparel Design
  • Beauty Industry
  • Makeup & Skincare
  • Luxury Goods

Pitching Insights

Based on Alyssa's coverage, she focuses extensively on beauty and fashion, particularly celebrity style at events like red carpets. Pitches to Alyssa should offer exclusive insights into emerging fashion trends, notable celebrity styles or appearances at high-profile events.

Alyssa appears to prioritize reviews and event coverage within her articles, making her a good target for pitches that provide in-depth analysis of fashion trends or significant moments from red carpet events. If you have insider information regarding upcoming fashion launches or exclusive access to new collections, it could be of particular interest to her audience.

While Alyssa does not specify a geographic focus, her content seems globally oriented due to its focus on international celebrities and events.

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