Alyssa Roberts

Digital Executive Producer

Preston's Summary

Alyssa Roberts is a digital executive producer at Channel 13. With a focus on regional interest and world news, she covers a variety of topics including crime, traffic, and hockey, particularly in her hometown of Las Vegas. Alyssa's work has been featured in KJZZ, WEWS-TV, KTNV Channel 13 Action News, and Current Publishing.

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Geo Focus

United States (National)

Coverage Attributes:

Beta
Breaking News: 36 %
Evolving Stories: 35 %
Government Announcement: 11 %
Event Coverage: 7 %
Legal Policy Regulation: 2 %

Themes Covered:

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Most Recent Topics:

  • Special Needs Advocacy
  • School Administration
  • Construction Industry
  • Entertainment News
  • Pets
  • Veterinary

Pitching Insights

Alyssa’s coverage focuses primarily on local news in the Las Vegas area, with a significant emphasis on crime, accidents, and sports events. Given her focus on evolving stories and breaking news, she is likely to be responsive to pitches that provide timely updates or exclusive information related to ongoing investigations, law enforcement activities, or developments in local sports.

As Alyssa's articles cover predominantly local stories pertaining to Las Vegas and Nevada as a whole which involves crime incidents and sports events occurring within these areas. If you have insights into any of these topics especially if they involve breaking news or developing situations in the region it would be an ideal fit for reaching out effectively.

Given her high proportion of crime-related content (54%), providing expert commentary from law enforcement officials or legal experts could enhance your chances of successfully engaging with Alyssa.

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