Amanda Mull is a Staff Writer at The Atlantic. She covers a diverse range of topics, including beauty and fashion, publishing and media, as well as finance and retail, often exploring the intersections of these areas with current themes like AI and holiday trends. Amanda's work has also been featured in Bloomberg News and The Australian Financial Review.
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Amanda Mull's articles primarily focus on e-commerce, retail, consumer behavior, technology and fashion. Her coverage often includes industry-specific insights and data citations. She also delves into investment analysis and product reviews.
Given her extensive coverage of tech-related topics, Amanda may be interested in pitches that offer expert opinions on emerging technologies impacting the retail sector, as well as trends in e-commerce platforms and how they influence consumer behavior.
For the beauty & fashion themes she covers extensively, consider offering insights on evolving consumer preferences or technological innovations shaping these industries. Additionally, given her national (United States) geographic focus, relevant localized data can enhance your pitch when reaching out to her.
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By: Amanda Mull
Graza upended the cluttered category with an often-forgotten innovation: Clever package design.
Supply and demand are huge, but the rest of the math doesn’t work.
More publishers are discovering that magazines are now a luxury good.
The scuttled merger between the owners of Coach and Michael Kors tells us the FTC doesn’t understand “accessible luxury.”
A new documentary reminds us that the lifestyle guru was also selling the pleasure of mastery.
The front of the plane is now a haven of luxury, while coach has turned into a low-cost shakedown. The real winner: Airlines.
Dynamic pricing is set to spread as companies look for ways to bolster profits without regular markups.
Plus: College football reading on the Oregon Ducks’ biggest booster and an agent navigating NIL deals.
Plus: College football reading on the Oregon Ducks' biggest booster and an agent navigating NIL deals.
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