Amanda Mull is a Senior Reporter at Businessweek. She covers a range of topics including retail, e-commerce, and the intersection of business and economics, with a particular focus on live shopping, mobile commerce, and online marketplaces. Amanda's work has been featured in The Atlantic, Bloomberg News, The Australian Financial Review, and Washington Technology.
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United States (National)
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Amanda Mull's articles primarily focus on e-commerce, retail, consumer behavior, technology and fashion. Her coverage often includes industry-specific insights and data citations. She also delves into investment analysis and product reviews.
Given her extensive coverage of tech-related topics, Amanda may be interested in pitches that offer expert opinions on emerging technologies impacting the retail sector, as well as trends in e-commerce platforms and how they influence consumer behavior.
For the beauty & fashion themes she covers extensively, consider offering insights on evolving consumer preferences or technological innovations shaping these industries. Additionally, given her national (United States) geographic focus, relevant localized data can enhance your pitch when reaching out to her.
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Vibe-coded dashboards elevate the online news scroll to a different level.
It’s easy to understand the allure of data dashboards amid the Iran war.
The online apparel retailer has become a $10 billion-plus e-commerce giant by mastering the art of the supply chain.
The cable-TV seller faces bankruptcy as TikTok Shop and other video platforms take over.
We’re all living in the consumer world built by the cable shopping powerhouse.
By: Tatiana Maksimova, Amanda Mull
Federal contractors have less than six months to get their cybersecurity houses in order — or risk losing access to government work, writes immixGroup’s Amanda Mull.
As World Cup ticket prices top $10,000, a trip from the VIP area to the nosebleeds reveals what spectators are really paying for.
By: Madison Muller, Amanda Mull, Ashleigh Furlong
As black-market drugs go mainstream and legalization is within reach, entrepreneurs, investors and healthcare players are racing to cash in.
By: Ashleigh Furlong, Madison Muller, Amanda Mull
El auge de los medicamentos del mercado negro y la posibilidad de su legalización han desatado una carrera entre emprendedores, inversionistas y empresas de salud para capitalizar este nuevo mercado.
By: Amanda Mull
An old consumer protection is being wielded way more, and with questionable intent.
