Amanda Mull is a Senior Reporter at Businessweek. She covers a range of topics within business and economics, with a particular focus on the retail sector, the fashion industry, luxury goods, and economic policy. Amanda's insights and analyses have also been featured in The Atlantic, Bloomberg News, The Australian Financial Review, and Washington Technology.
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United States (National)
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Amanda Mull's articles primarily focus on e-commerce, retail, consumer behavior, technology and fashion. Her coverage often includes industry-specific insights and data citations. She also delves into investment analysis and product reviews.
Given her extensive coverage of tech-related topics, Amanda may be interested in pitches that offer expert opinions on emerging technologies impacting the retail sector, as well as trends in e-commerce platforms and how they influence consumer behavior.
For the beauty & fashion themes she covers extensively, consider offering insights on evolving consumer preferences or technological innovations shaping these industries. Additionally, given her national (United States) geographic focus, relevant localized data can enhance your pitch when reaching out to her.
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JetBlue is opening BlueHouse in New York. Plus: Rob Reiner’s legacy in Hollywood.
By: Amanda Mull
With designer prices sky-high and fashion brands in flux, there’s only one thing to do in the year ahead.
Want to understand the state of the economy? Just look to all the shoppers flocking to “buy now, pay later” services.
Stores worked to keep prices down as consumers showed signs of stress.
Vibe-coded dashboards elevate the online news scroll to a different level.
It’s easy to understand the allure of data dashboards amid the Iran war.
The online apparel retailer has become a $10 billion-plus e-commerce giant by mastering the art of the supply chain.
The cable-TV seller faces bankruptcy as TikTok Shop and other video platforms take over.
We’re all living in the consumer world built by the cable shopping powerhouse.
By: Tatiana Maksimova, Amanda Mull
Federal contractors have less than six months to get their cybersecurity houses in order — or risk losing access to government work, writes immixGroup’s Amanda Mull.
