Amy Francombe

The fact that 2016 was 2026's first major trend is telling of culture's defining obsession: nostalgia.

Last month, Kylie Jenner announced that she was pivoting her canned cocktail brand Sprinter into an electrolyte drink called K2o, joining a booming

From Hollywood to the Disney Channel and Coca-Cola to Levi's, for much of the 20th century, America was the nucleus of pop culture.

Size representation on the runway this season was defined by a more fragmented set of ideals.

The modern aesthetics industry, long plagued by fillers, lasers, Botox, and the nips and tucks of aging skin, is sitting on the precipice of its next era.

Earlier this summer, the girlboss was back in the Hamptons , but not quite as we knew her.

Once upon a time, if you wanted to flex on Instagram, you might post a limited-edition Supreme piece from the latest drop, maybe a Birkin, or if

Scroll through TikTok for five or so minutes and chances are you'll encounter someone with a metallic blue lip.

For years, brands have worked to both feed into and embed themselves in culture. But as audiences tire of branded content where the sales pitch

In April, billionaire longevity obsessive Bryan Johnson posted the results of his girlfriend Kate Tolo's vaginal microbiome test on X, declaring