Amy Francombe

In an endless race for relevance, since the short-form video boom of the early 2020s, brands and consumers have been stuck in an endless scroll.

Once upon a time, producing anything — from products and campaigns, to websites and brand worlds — took time and money.

Do you own an LED mask ? Or, perhaps, a microcurrent lifting wand has become part of your morning routine, while 20 minutes before bed is now reserved for a lymphatic drainage device.

The fact that 2016 was 2026's first major trend is telling of culture's defining obsession: nostalgia.

Last month, Kylie Jenner announced that she was pivoting her canned cocktail brand Sprinter into an electrolyte drink called K2o, joining a booming

From Hollywood to the Disney Channel and Coca-Cola to Levi's, for much of the 20th century, America was the nucleus of pop culture.

Size representation on the runway this season was defined by a more fragmented set of ideals.

The modern aesthetics industry, long plagued by fillers, lasers, Botox, and the nips and tucks of aging skin, is sitting on the precipice of its next era.

Earlier this summer, the girlboss was back in the Hamptons , but not quite as we knew her.

Once upon a time, if you wanted to flex on Instagram, you might post a limited-edition Supreme piece from the latest drop, maybe a Birkin, or if