Don’t mistake Everlane’s reported sale to Shein for a generational eulogy. The ideals the brand helped popularise — conscious, informed consumption — are still very much alive.
Cathaleen Chen is a Correspondent at The Business of Fashion. She reports on the intersection of beauty and fashion, focusing on the fashion industry, luxury goods, and retail trends, including e-commerce and consumer behavior analytics. Cathaleen's insights have been featured in CNN and The Business of Fashion.














