Spending data shows millions of consumers are shopping on the Chinese app after seeing its ubiquitous marketing. Worryingly for competitors, customers appear to like what they’re seeing.
Cathaleen Chen is a correspondent for The Business of Fashion, known for her thought-provoking reporting. With a focus on the fashion industry, Cathaleen covers a wide range of topics including retail, technology, and consumer behavior. Her work has also been featured on CNN, showcasing her expertise and insights in the field.