Cathy Rasenberger is a well-known name in cable circles, having helped launch more than 40 cable and FAST channels over the past 27 years, including AccuWeather, Newsmax, Outdoor Channel and RFD TV. She formed her consultancy business after a career that included business development at ESPN and helping with the launch of Food Network. Rasenberger has been content over the years to wear the hat of trusted adviser, but opportunity recently came knocking and she’s jumped in as a partner for new sports streaming platform, Free Live Sports. The idea is to create a Pluto-like platform specifically for sports FAST offerings. The service already features more than 100 channels, including MAVTV, MotoAmerica, TNA Wrestling and Boxing TV, with more to come. We caught up with Rasenberger to discuss what made her say yes to joining Ryan James and James Patrick of OTT Studio and Geoff Clark of acTVe as a partner. Our conversation, edited for concision and space, follows.
Amy Maclean is the Editorial Director of Cablefax, a publication that covers the cable and telecommunications industry. With a focus on industry news and analysis, Amy's articles provide insights into the latest developments, trends, and challenges in the cable and telecommunications space.