Gen Z is taking the fashion world by storm—and 2025 is proving to be their year. As one of the fastest-growing and most influential shopping
Ana Escalante is an Assistant Editor at Who What Wear. She specializes in beauty and fashion, with a focus on apparel, retail, and consumer interest, often covering topics like shopping trends, Black Friday deals, and style insights. Ana's work has been featured in Glamour Us, Glamour, Who What Wear UK, Yahoo News, Marie Claire, and Newswav.