Andrea Zelinski

Namron Hospitality introduced new culinary concepts at several of its Tulum and Mexico City hotels, featuring reimagined menus inspired by various global influences, including Mexican, Japanese and Italian cuisines.

Marriott International plans to expand significantly in Mexico, adding 60 new properties by 2030, including all-inclusive resorts and converting existing hotels.

Puebla, a major city in Mexico, is notable for its culinary scene, historical architecture and natural attractions, but remains overlooked by many tourists. Efforts are underway to promote Puebla as a longer-stay destination, highlighting its diverse cultural and adventure opportunities.

In a first for the Hyatt Inclusive Collection, Dreams Estrella del Mar Mazatlan Golf and Spa Resort in Mexico has opened a nondenominational chapel.

Nobu Hotel Los Cabos is hosting a culinary month in August, featuring "Beyond the Agave" tastings, cocktail classes, cooking sessions and more, complemented by refreshed menus under executive chef Diego Sobrino.

The W's version of an all-inclusive provides elevated service and food and beverage akin to what guests would find at a luxury resort with a la carte dining, said Alejandro Larrondo, the hotel's general manager.

The Cape, a Thompson Hotel in Cabo San Lucas, Mexico, introduced new dining experiences at its restaurants: Manta offers Handroll Omakase with a Japanese-Mexican fusion, and The Ledge presents a five-course tasting of classic Mexican dishes.

Mexico is promoting surf tourism by creating the Mexico Surf City Network to enhance its economy via surfing while preserving town identities. Sayulita will be the first "Surf City," offering waves and culture, with plans for infrastructure improvements.

Velas Resorts in Mexico now offers Babymoon packages for couples, featuring spa treatments, mocktail classes and maternity photoshoots, with unique experiences at various locations like Grand Velas Los Cabos and Mar del Cabo.

Despite concerns about safety following cartel violence, younger travelers, particularly millennials and Gen Z, remain highly interested in visiting Mexico, with the majority expressing strong interest.