Preston's Summary

Andrew McKirdy is a journalist who has written for various publications, including Yahoo Sports UK, Barron's, and Yahoo Sports. He specializes in covering sports, particularly soccer, and has written articles on topics such as Asian Cup matches, team performances, and player analysis.

Preston is the artificial intelligence that powers the Intelligent Relations PR platform. Meet Preston

Geo Focus

Coverage Attributes:

Beta
Event Coverage: 51 %
Evolving Stories: 18 %
Private Sector Announcements: 9 %
Profile Feature: 5 %
Press Release: 4 %

Themes Covered:

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Most Recent Topics:

  • Sports Tournaments
  • Fine Art
  • Individual Sports
  • Real Estate Development

Pitching Insights

Andrew McKirdy's coverage is heavily focused on sports, with a significant emphasis on event coverage and evolving stories. Pitches to him should offer unique insights into ongoing sporting events, particularly soccer and rugby, as well as profiles or in-depth analyses of key figures involved such as Jurgen Klinsmann.

Given the high percentage of event coverage, providing exclusive access to athletes or coaches participating in major tournaments could be compelling for Andrew. Additionally, he may appreciate expert commentary from individuals deeply involved in the sports industry relevant to his areas of focus.

While there is an 18% finance theme present within his articles, it's much less prominent than the sports theme. Therefore, focusing primarily on sports-related angles when reaching out would likely yield more success.

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