Ann Gehan

Digital marketing and rewards software company Ibotta filed to go public Friday following debuts by two other tech firms this week, as the IPO market begins to show signs of life again after a sluggish two years.Ibotta’s tech allows its customers, mainly consumer packaged goods brands like Coca-Cola and Nestle, to target shoppers with rewards and cash back offers. The company grew revenue to

When Air Up, a maker of scented water bottles backed by PepsiCo and Ashton Kutcher, was looking to cut costs last year, it decided to stop using warehouses located in California and Ohio, and instead ship its Asia- and Europe-made products out of the border city of Reynosa, Mexico.

As fast-growing Skims nears an IPO, interviews with CEO Jens Grede and Kim Kardashian herself make it clear that Hollywood marketing magic is only one part of why the retail startup is flourishing.

Sat Mar 30 2024 14:03:49 By: Ina Steiner Sponsored Link Theo Wayt and Ann Gehan of The Information are out with another important story involving ecommerce.

Some companies like to pit workers against each other to encourage them to pull out all the stops. At Shopify, CEO Tobias Lütke has been rolling out a new employee ranking system that puts that philosophy into action—by making employees compete for pay rises.

As logistics company Flexport looks to turn itself around after messy executive drama and a broader freight market slump last year, it’s leaning on an increasingly important customer: China-founded fast-fashion giant Shein.

Pinterest shares surged nearly 20% in after-hours trading on Tuesday after the online scrapbooking site reported its fastest revenue growth since the e-commerce boom of 2021.The company’s revenue rose 23% to $740 million in the first quarter, a jump that comes amid a broader digital ad rebound and after Pinterest added features to make it easier for users to buy items they see on its site.

Shopify shares fell more than 19% in premarket trading Wednesday after the e-commerce software maker said it expected revenue growth to slow in the current quarter and gross margins to fall.Shopify’s revenue grew 23% to $1.9 billion in the first quarter compared with the same period a year earlier, and the company expects revenue to grow at a high teens percentage in the second quarter.

Food and beverage startups can struggle to finance inventory and other costs to get their products on shelves. Photo via Adobe Stock.

A truck enters a large regional Walmart distribution center in Washington, Utah. Photo by George Frey/Getty Images.