Article | Aug 12, 2024 The data points: Gen Alpha is currently worth over $28 billion in direct spending, and drives billions more in indirect spending, per a new Numerator report.
Zak Stambor is a freelance writer and editor, with a focus on technology, retail, and consumer trends. He has contributed to publications such as the Chicago Tribune and eMarketer, providing insights and analysis on topics such as ecommerce sales, consumer spending, and the impact of technology on retail.