Ann-Marie Alcántara

As part of the “October Theory” trend, people are rethinking their approach to the last three months of the year. They're mostly using it as a time to set goals and reflect.

The simple iPhone app is a receptacle for nearly everything: passwords, grocery lists, baby-name brainstorms, the occasional ‘Vanderpump’ brain dump.

The phrase ‘call me' could mean anything from an emergency to grocery shopping, leaving those on the receiving end panicked

The rise of visualizing your success reflects a desire for people to exert control over their lives, even when the outcome might be largely out of their hands.

The rise of visualizing your success reflects a desire for people to exert control over their lives, even when the outcome might be largely out of their hands.

The practice of visualizing desired outcomes, through listing goals and vision boards, has become popular this year

The platform has provided a surge in discovery and revenue for companies that may not be able to replicate it elsewhere.

The platform has provided a surge in discovery and revenue for companies that may not be able to replicate it elsewhere.

The “no buy 2025” trend encourages people to purchase as little new stuff as possible. Rachel Holdsworth, a part-time nurse and stay-at-home mom, came across no-buy videos around the holidays. Holdsworth wanted to pay off her family’s $10,000 credit-card debt.

Instagram, TikTok and other social-media sites are usually overwhelmed by people showing off what they bought. This year, people are pivoting to something else: dis- playing how they're buying nothing.