That number is estimated to double by the end of the year. In the first half of 2026, customers spent $50.3 billion globally on TikTok
Anna Iovine is an Associate Editor at Mashable. She covers a diverse range of topics including technology, media, culture, and fashion, with a particular focus on internet culture and cybersecurity. Anna's work has been featured in notable publications such as Mashable SE Asia, Mashable India, and AOL, among others.














