Sydney Bradley

The survey, run by the American Influencer Council, found that most creators need two to four brand deals a month to feel financially secure.

Influencer-marketing platform Grin has been impacted by layoffs. The company helps facilitate influencer-marketing campaigns and provides other creator tools.

Hugo Amsellem and Etienne Boutan are bullish on a new wave of consumer startups.

At its 2024 NewFronts, Snapchat told marketers its app is a tool for real-life experiences with friends instead of a hub for influencers and AI.

Adam Mosseri, Instagram's top exec, discussed creator monetization at a Meta event on Thursday.

A new set of apps and groups is trying to help solve loneliness among Gen Z and millennials. They try to get people to meet up and make friends in real life — IRL.

As the influencer industry continues to grow, so does the demand for talent managers and agents.

Jellysmack cracked the code to making money on Facebook and YouTube. Then it started to stumble.

Creator upstart Jellysmack sold its catalog-licensing business, Business Insider has learned. The company said it offloaded the business to focus on more profitable core initiatives.

Traditional media companies must radically reinvent themselves, according to a new report from Accenture.