Anthony Hawkswell

A French favourite steeped in a proud history has been earmarked for greatness again following its takeover and a makeover designed to win back customers and establish itself as a leader on the European stage.

Weihai Julia – a world leading OEM supplier of fishing rods and poles – will be revealing details of new carbon fibre technology for the first time at the Weihai CGC trade show next month.

Livingston Lures – the US brand famed for its EBS technology that replicates the sound of baitfish – has been making major strides in Europe in recent years.

The man at the head of one of Europe's top fish hook makers will be walking the aisles at a trade tackle show in the region for the first time in a quarter of a century.

One of the world's oldest fly fishing line brands is returning to the European trade show as it continues to establish a presence in the region.

Cipher International – the UK-based owner of the Trakker carp brand – will be on a fact-finding mission when it visits the new-look European trade show in Budapest.

A boot specially designed for anglers will be the centrepiece of the booth of Sapro System at Angling International LIVE.

One of the legends of Italian fishing will be returning to the European show with a host of new products that it will be showing off for the first time.

Indian exhibitor Advik Sports Fishing Products is introducing the Dual-Grip Lock Rodpods, Banksticks and Buzzbars, which it says features a ‘revolutionary' locking mechanism.

Visitors to Europe's premier fishing tackle trade show will get their first look at a world renowned lure brand that can track its roots back to North America in 1916.