By: Ariel Grossman
Sonovia has created a way to give blue jeans their iconic color that both uses a dye that is better for the environment and cuts water use.
Ariel Grossman is a writer focused on national news in Israel, specializing in technology and innovation. Ariel's work has been featured in NoCamels - Israeli Tech & Innovation News, covering stories on artificial intelligence, environmental sustainability, biotechnology, and more. Additionally, Ariel's writing has appeared in The Jewish Voice, further showcasing their expertise in the field.
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Israel (National)
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Ariel's coverage revolves around innovation, particularly in the fields of food technology, sustainability, healthcare & pharmaceuticals, and big tech. Given this focus, she may be interested in pitches related to groundbreaking innovations in these areas.
Press releases make up a significant portion of her coverage attributes. Therefore, Ariel is likely open to receiving information directly from companies and organizations about their innovative products or initiatives within the specified themes.
Given that Ariel focuses on national (Israel) content, she is likely interested in local innovations but may also cover international developments if they have relevance or impact locally. If pitching international stories, highlighting any potential local implications for Israel could increase relevancy.
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