By: Aroosa Ahmed
The Philox, had reported that the international coffeehouse was facing major headwinds in India given the high operating costs and low profitability with a deviation from consumer preferences
Aroosa Ahmed is a Principal Correspondent at businessline and The Hindu. She covers a diverse range of topics including finance, trading, automotive, and e-commerce, with a particular focus on the economy and regional interests. Aroosa's work has been featured in prominent publications such as businessline and The Hindu.
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India (National)
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Aroosa Ahmed's articles are primarily focused on national Indian businesses, particularly in the sectors of auto, manufacturing, and sales & marketing. Aroosa frequently covers private sector announcements and regularly cites data in her articles.
Given this focus, Aroosa may be interested in pitches that feature insights from industry experts regarding market trends within the Indian automotive or consumer goods industries. Companies with new product launches or significant expansions within India could also be of interest to her.
Pitches related to challenges faced by distributors due to revised margins or strategies for reducing inventory at dealerships could resonate well with Aroosa’s coverage interests.
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