Arthur C. Brooks

Professor of Management Practice and Faculty Fellow

Preston's Summary

Arthur C. Brooks is a professor of management practice and faculty fellow at Harvard University's Kennedy School and Harvard Business School. He is also a creator of "How to Build a Life" at The Atlantic and a former president of the American Enterprise Institute. With a focus on personal development and happiness, Arthur's articles offer practical advice and insights on various topics, including self-discovery, sleep, research, aging, and worry.

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Geo Focus

United States (National)

Coverage Attributes:

Beta
How To Guide: 45 %
Cites Data: 40 %
Opinion Editorial: 6 %
Seasonal: 4 %
Event Coverage: 2 %

Themes Covered:

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Most Recent Topics:

  • Diet & Nutrition
  • Wellness Programs
  • Music Business

Pitching Insights

Arthur C. Brooks focuses on providing readers with practical advice and insights related to lifestyle, happiness, self-improvement, mental health, relationships, and personal growth. His articles often cite data or provide how-to guides.

Given this focus, those reaching out to Arthur should consider offering expert insights or data-driven analysis that aligns with his themes covered such as positive psychology practices for happiness and mental well-being, evidence-based methods for self-improvement and personal growth, research-backed approaches to maintaining healthy relationships and family dynamics.

As he primarily covers national content in the United States around lifestyle topics like happiness and self-improvement rather than international issues or news events from specific regions outside of the U.S., pitches should reflect this geographic focus.

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