By: Asha Barbaschow
If you had've told me in 2016 AI would be used in journalism I'd have laughed. I'm still laughing in 2023, but it's with an undertone of complete defeat.
Asha Barbaschow is an Editor for Gizmodo Australia, specializing in technology and entertainment news. With a focus on local Australian content, Asha covers a wide range of topics including software updates, tech news, movie reviews, and the latest in consumer electronics. Her work has also been featured in Kotaku Australia and Lifehacker Australia.
Preston is the artificial intelligence that powers the Intelligent Relations PR platform. Meet Preston
Australia (National)
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Asha Barbaschow's coverage primarily focuses on technology, with a particular emphasis on local (Australia, Sydney) tech news and product promotions. Given the strong representation of government announcements in her work, she would likely be interested in receiving pitches related to significant governmental decisions or initiatives within the Australian tech industry.
Considering that Asha covers reviews extensively, offering products for review or providing expert commentary on newly released tech products could grab her attention. Additionally, given her focus on big tech and gaming alongside product promotions, pitching stories around advancements in these areas may resonate well with her coverage.
As Asha is focused predominantly on Australia and Sydney-specific content, tailor pitches to align with this geographic focus when reaching out to her.
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