Austin Karp

Kentucky-based Maker’s Mark has a new collaboration with Heat C Bam Adebayo to launch his custom blend “Bam & Marilyn's 1 of 1,” which will be available at select retailers in Miami beginning today.

USC G JuJu Watkins continues to expand her sponsorship portfolio, with State Farm adding her to a large stable of women’s basketball endorsers like Fever G Caitlin Clark, Storm G Jewell Loyd, Aces G Kelsey Plum and Wings G Arike Ogunbowale (not to mention leaguewide deals with the WNBA and the soon-to-launch Unrivaled).

The Raiders-Chiefs audience on Black Friday was up 41% from last year's debut effort, but it wasn't big enough for a Prime Video NFL streaming record.

Michigan’s upset of Ohio State on Saturday was the matchup’s lowest audience since 2017, but still good enough for the second-best game viewership of the 2024 season, behind only Texas-Georgia earlier this season.

As part of WWE's new media rights deal with NBCU, this weekend will mark the return of “Saturday Night's Main Event” for the first time since 2008. The live prime-time telecast will air on NBC (where the program originally aired starting in 1985) and Peacock and have a nostalgic feel to it, reports SBJ's Austin Karp.

The influence of the institutional investments in sports was undeniable in 2024. Across multiple leagues and nearly two dozen teams, these investments provided an infusion of cash into sports that has been building for years and became a tidal wave this year. It propelled The Private Equity Investor to the top of SBJ’s Most Influential People in Sports Business list for 2024.

Fox as a company set a record in terms of total TV usage in November, fueled by sports and presidential election news coverage across its linear

ESPN on Saturday night saw the best Heisman Trophy ceremony presentation audience since 2019, with Colorado WR/DB Travis Hunter beating out Boise State RB Ashton Jeanty. The 8pm ET telecast drew 2.5 million viewers, with is the best since Joe Burrow’s win in 2019 drew 2.54 million.

Netflix and Skydance Sports are collaborating on a Rafael Nadal docu-series that will spotlight the 22-time Grand Slam winner's final year of competition, 2024.

ESPN networks delivered the most-watched NCAA Volleyball regional round on record last week, averaging 401,000 viewers.