Austin Karp is a Managing Editor/Digital for Sports Business Journal and also writes for ABC15 Arizona. With a focus on national sports coverage, Austin provides in-depth analysis and reporting on various sports business topics, including television viewership, audience analysis, and the latest developments in college sports.
Preston is the artificial intelligence that powers the Intelligent Relations PR platform. Meet Preston
United States (National)
Not enough data
Austin Karp's coverage is heavily focused on sports, specifically in the realm of sports broadcasting and audience analysis. He frequently cites data to support his reporting, indicating a preference for fact-based pitches supported by relevant statistics or research findings.
Given his focus on national (United States) content, Austin may be particularly interested in receiving pitches related to major US sports leagues such as NFL, NASCAR, MLB, and college sports. Pitches offering insights into changing viewership trends or significant events within these domains are likely to resonate with him.
As he covers event analysis extensively and relies significantly on cited data for his articles, providing unique perspectives backed by robust statistical evidence could enhance the appeal of any pitch directed towards him.
This information evolves through artificial intelligence and human feedback. Improve this profile .
The five-game Dodgers-Yankees matchup this year delivered Fox the most-watched World Series since the seven-game Astros-Dodgers matchup in 2017.
By: Mollie Cahillane, Austin Karp
SBJ Media: NBC's Rick Cordella on Peacock's sports evolution
NASCAR bounced back from a rain-delayed Daytona 500 to see its season viewership rise 1% over 2023.
Alabama's blowout of LSU on Saturday night drew 7.9 million viewers, down 10% from the same game last year on CBS (also primetime; 8.8 million). That figure is still above the 7.6 million that ESPN drew in primetime in 2022. Back in 2019, CBS drew 16.6 million in the 3:30pm ET window for Bama-LSU. While down from last year, the game's debut on ABC led all Week 11 college football games. Meanwhile, ESPN/ESPNU's “College GameDay” remains on pace for its best season ever after the episode from Baton Rouge on Saturday. The program is averaging 2.1 million viewers to date.
ESPN averaged 1.64 million viewers for the State Farm Champions Classic on Tuesday night, up 7% from 2023’s annual early-season men’s basketball doubleheader featuring Duke, Kansas, Michigan State and Kentucky.
Mike Mulvihill , Fox Sports' president of insights and analytics, is among those questioning Netflix's reporting of 60 million global households watching Friday's Jake Paul Mike Tyson main event.
By: Austin Karp
State Farm is signing on to sponsor Unrivaled, the new women’s 3x3 basketball league, as part of multiyear deal.
With a new podcast helmed by Rob Gronkowski and Julian Edelman as a cornerstone project, Nuthouse Sports is looking to establish itself as an independent content outfit.
Chiefs-Bills, which had 100% of the national window on Sunday, delivered CBS the best non-Thanksgiving/non-Christmas regular-season NFL audience since 2007. The matchup, which saw the Bills give the Chiefs their first loss of the season, drew 31.2 million viewers to CBS. Outside of holiday games, that's the best since two undefeated teams --
Kentucky-based Maker’s Mark has a new collaboration with Heat C Bam Adebayo to launch his custom blend “Bam & Marilyn's 1 of 1,” which will be available at select retailers in Miami beginning today.
(833) 317-6278 
