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Ben Smithson is a Senior Writer specializing in travel and loyalty programs. He writes for Newswav and The Points Guy, with his work also appearing in The Points Guy UK. Ben's articles cover a range of topics including earning airline miles, booking flights using points, and providing strategies for maximizing loyalty program benefits.
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Geo Focus
Coverage Attributes:
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How To Guide:
36
%
Review:
18
%
Promotional Deal:
15
%
Exclusive:
14
%
Press Release:
7
%
Themes Covered:
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Pitching Insights
Ben Smithson's articles predominantly cover travel-related content, focusing on airline loyalty programs, travel rewards, and flight reviews. His pieces often consist of reviews, how-to guides, and promotional deals in the travel and personal finance space.
Given his focus on providing practical information for travelers related to earning and redeeming points/miles with airlines or hotels, pitches should emphasize actionable tips that would benefit readers seeking to optimize their travel experiences using various loyalty programs or credit card perks.
Considering his coverage attributes heavily skew toward review and how-to guide themes alongside promotional deal topics within the realm of air travel and airlines specifically; experts who can provide detailed insights into maximizing benefits from airline reward programs or evaluating various aspects of air travel services may be well-received by Ben.
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