By: Sara G. Miller, Berkeley Lovelace Jr.
Generic drugs make up the majority of prescriptions filled in the U.S.
Berkeley Lovelace Jr. is a health and medical reporter at NBC News. He primarily covers the Food and Drug Administration, focusing on Covid vaccines, prescription drug pricing, and healthcare, while also reporting on the biotech and pharmaceutical industry. Berkeley's work has been featured in various outlets including YAKIMA WELDERS SUPPLY, INC, WFLA-TV News Channel 8, Yahoo News, and NBC Bay Area.
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Berkeley Lovelace Jr. predominantly covers healthcare and pharmaceutical topics, with a specific focus on FDA-related developments, drug approvals, and health warnings. His coverage heavily relies on cited data and government announcements.
To effectively reach out to Berkeley, consider providing insights or commentary from experts in the healthcare or pharmaceutical industry regarding FDA decisions, drug safety concerns, or public health issues. Additionally, pitches related to newly approved drugs/treatments supported by robust clinical data may align well with his reporting style.
Given his emphasis on citing data and government announcements, offering access to credible sources within regulatory bodies or those involved in significant medical studies could enhance the relevance of your pitch for Berkeley's articles.
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