Featuring famous musicians in advertising spots is nothing new, but the 21st century has seen a steady rise in hard rock and heavy metal musicians hawking everything from fast food to finance software. Insurance company Geico has used plenty of well-known names over the years—including Little Richard, Charlie Daniels, Salt-N-Pepa, Europe, and Idina Menzel—so it came as no big surprise that in April 2020 they enlisted glam metal band Ratt for an insurance bundle promo spot.
Bryan Reesman is a contributor for American Songwriter and has also been featured in publications such as The A.V. Club, Billboard, and Newsday Media Group. With a focus on music, Bryan writes articles that explore various genres, highlight underrated songs, and delve into the stories behind popular music artists and bands.