By: Cait Bazemore
In 2017, Simon Jeffs, an aero-mechanical engineer, founded Brooklands Watch Company with the help of his son Michael. The inspiration for the brand came from the historic track where British motorsport was born and the world’s first motor racing chronograph was invented in 1907 along with the father-son duo’s mutual love of timepieces. Five years after its founding, Michael tragically passed away from cancer at the incredibly young age of 28.










