Cassidy Pearce

Lifestyle Reporter

Preston's Summary

Cassidy Pearce is a journalist based in Penrith, New South Wales, with a focus on local news and events. She writes for the Western Weekender and her work has also been featured in Parra News. Cassidy covers a wide range of topics including entertainment, lifestyle, technology, and community stories.

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Geo Focus

Penrith, Australia (Local)

Coverage Attributes:

Beta
Event Coverage: 36 %
Promotional Deal: 17 %
Seasonal: 12 %
Press Release: 5 %
Private Sector Announcements: 5 %

Themes Covered:

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Most Recent Topics:

  • Beauty Industry
  • Hair
  • Makeup & Skincare
  • Consumer Events & Conferences
  • Entertainment News
  • Store Management

Pitching Insights

Cassidy's articles predominantly cover local events and seasonal topics in the entertainment, house & home, and family & relationships categories. Pitches targeting upcoming local events such as festivals, fairs, or community gatherings in Australia - particularly New South Wales and Penrith - would likely resonate with her.

Given Cassidy's coverage of health-related issues such as regular skin checks and educational achievements of HSC high achievers, she may be interested in stories about local health initiatives or educational programs within the specified geographic area. Additionally, given the focus on Christmas content like light displays and festive bus drivers; pitches related to unique holiday traditions or activities specific to Penrith could also be well received.

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