By: Cheryl Sarfaty
The findings also track with Wine Country tourism agencies’ marketing strategies.
Cheryl Sarfaty is a staff writer for The Press Democrat and the North Bay Business Journal, focusing on local news in Santa Rosa and the broader North Bay area in California. With her work also featured in publications such as the Petaluma Argus-Courier and The Sonoma Index-Tribune, Cheryl covers a range of topics including economic conferences, transportation, healthcare, and tourism in the region.
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Santa Rosa, United States (Local)
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Cheryl Sarfaty's articles predominantly cover local business, tourism, and healthcare topics. Her coverage heavily relies on press releases and data citations. She seems particularly interested in developments related to local companies, events, and institutions within the California region.
To engage Cheryl effectively, consider pitching stories about significant developments or events in the travel and tourism industry within California or Santa Rosa. Additionally, news regarding local businesses' expansions or changes could be of interest to her given her focus on private sector announcements.
As such, providing expert insights from executives involved in these sectors would likely attract her attention. Moreover, highlighting statistical data that supports trends within the local tourism and healthcare industries may also resonate well with Cheryl's coverage style.
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