The COM-B model helps understand and influence customer behavior, supports the growth of behavioral science in business, and increases the likelihood of audiences acting on research findings as well as clients commissioning proposals.
Chris Harvey is a writer, interviewer, and editor with a focus on national news in the United Kingdom. His work has been featured in various publications, including Yahoo News, The Telegraph, and The Independent. Chris covers a range of topics, including entertainment, culture, and current affairs, and has conducted interviews with notable figures in the arts and entertainment industry.