I think it's safe to say, people are passionate about Costco. It's insanely popular where I live in Central New Jersey (yes, Central Jersey does exist).
Chris Rollins' coverage predominantly revolves around local news, restaurants, events, retail, and entertainment. The themes covered in the articles indicate a significant focus on house & home as well as family & relationships.
If reaching out to Chris with relevant pitches or expertise for his coverage areas, consider providing insights related to local community events, new restaurant openings or closures, seasonal trends impacting households or families, and data-backed information regarding consumer behavior in the mentioned sectors. Additionally, if there are upcoming events or changes within these localized industries that align with his coverage trends such as food festivals or retail fairs be sure to highlight them when pitching.