Clemente Lisi

The FIFA World Cup offers an unparalleled branding opportunity, especially for lesser-known players who can achieve overnight global recognition. While superstars like Messi already have massive followings, the tournament's true social media winners are often those who start with little international fame. A standout performance, like Cape Verde goalkeeper Vozinha's against Spain, can lead to millions of new Instagram followers, surpassing even established athletes. Similarly, New Zealand's Tim Payne saw his following explode after being dubbed the "least known player." Beyond on-field heroics, authentic behind-the-scenes content also fuels fan engagement. This digital influence translates into valuable sponsorship opportunities, making the World Cup a powerful platform for emerging talents from smaller nations to build lasting careers.

The result is more competitive teams from Africa and the Caribbean

Clemente Lisi, Contributor One of the biggest storylines of this FIFA World Cup has been the three co-hosts.

Digital influence is increasingly important at this tournament

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The USMNT striker has become the team's biggest scoring threat

Cristiano Ronaldo, 41, continues to defy time at the World Cup, embodying the finite nature of elite careers. Despite two decades of exceptional play, his role in a deep Portugal squad has evolved. After a subdued performance in the opening draw against DR Congo sparked debate about his impact, Ronaldo silenced critics. He netted two goals in Portugal's 5-0 victory over Uzbekistan, making him the first player to score in six World Cups. While no longer the explosive winger, his elite goalscoring instinct and positioning remain crucial. Manager Roberto Martinez now faces the challenge of integrating Ronaldo's proven finishing and leadership with the team's younger, dynamic talent, proving Ronaldo is far from finished.

The U.S., Canada and Mexico are taking full advantage

(ANALYSIS) The Kane Parsons film “Backrooms” has captivated audiences since it hit theaters in May. The movie — a horror film about liminal spaces based on internet mythology — also taps into a series of religious ideas that have existed for centuries, particularly concepts such as purgatory, limbo