This summer's North American World Cup, a month-long extravaganza that smashed records for viewership, attendance and revenue, seemed like the culmination of soccer's long campaign to tap in to the abundant wealth of the U.S.
Joshua Robinson is a journalist at The Wall Street Journal. He covers a wide range of topics within the realm of sports, including international sports leagues, major league sports, and sports business, while also delving into areas such as energy policy and regulation. Joshua is a New York Times bestselling co-author of notable books like THE FORMULA (2024) and MESSI VS. RONALDO (2022), and his work has been featured in outlets such as HotNewHipHop, MarketWatch, and Forbes.






