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Craig Platt is the Managing Editor at traveller.com.au. He specializes in travel and tourism, consumer travel, hospitality and leisure, with a focus on Australia, airlines, aviation, and restaurant reviews, while also addressing the impact of the coronavirus on the industry. Craig's work has been featured in notable publications such as Traveller, WAtoday, The Age, Brisbane Times, Waikato Times, The Sydney Morning Herald, and Stuff.
Preston's Summary
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Geo Focus
Australia (National)
Coverage Attributes:
Beta
Press Release:
33
%
Cites Data:
23
%
Review:
19
%
Event Coverage:
9
%
Investment Analysis:
4
%
Themes Covered:
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Pitching Insights
Craig's articles mainly focus on travel and transportation, particularly in Australia with an emphasis on reviews and press releases. For successful outreach, consider providing exclusive insights or access to new developments within the Australian travel industry such as airline launches, airport renovations, or unique vacation experiences.
Since Craig focuses heavily on review content, pitches offering exclusive previews of upcoming services or products related to travel and transportation could be well-received. Additionally, providing him with early access to information about new hotels, airlines, airports or other relevant services may increase the likelihood of coverage.
Keep in mind that his geographic focus is local (Australia/New South Wales/Sydney), so tailoring pitches specifically related to these areas will likely yield better results.
This information evolves through artificial intelligence and human feedback. Improve this profile .
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