L'Oréal veteran Allison Badea has been tapped for the role as the brand faces falling sales and a long turnaround road.
Dani James is a reporter for Retail Dive. She specializes in retail, e-commerce, and retail technology, with a keen focus on consumer behavior analytics and the beauty industry. Dani's insights and expertise have been featured in JD Supra, Yahoo Finance, CFO Dive, and several other prominent publications.














