The brand — which is undergoing a transformation plan — launched the original version of what would become its first-ever sneaker in 2016.
Dani James is a reporter for Retail Dive, focusing on the latest news and trends in the retail industry. With a background in business journalism, Dani covers a wide range of topics including e-commerce, sustainability, consumer behavior, and company strategies. Her work has also been featured in Yahoo Finance and JD Supra.